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Instigating Change while Maintaining the Group: Identity Continuity and Social Change
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- Author(s) / Creator(s)
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SSHRC Awarded IDG 2019: The research outlined in this proposal focuses on a new and exciting direction in my research: examining how group leaders can strategically modify their rhetoric to strengthen follower support for collective change. Drawing on my expertise in social identity and leadership, I will start this novel research by examining how leaders can use social identity rhetoric to evoke (or depress) followers’ support for collective change.
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- Date created
- 2019-01-21
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- Type of Item
- Research Material
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- License
- © Rast, David. All rights reserved other than by permission. This document embargoed to those without UAlberta CCID until 2025.