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Capping Projects (Communications and Technology)
Students in the MA in Communications and Technology (MACT) are creating a body of applied research with this collection of six-credit capping projects, a required component of the course-based program that integrates the practical and professional aspects of the core areas of study.
Items in this Collection
- 32Gow, Gordon (Supervisor)
- 28McMahon, Rob (Supervisor)
- 16Adria, Marco (Supervisor)
- 13Varnhagen, Stanley (Supervisor)
- 12Campbell, Kathryn J. (Supervisor)
- 11Curry, Ann (Supervisor)
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Understanding and Analyzing Effective Ad Design and Impact in the 2023 Alberta Provincial Election
Download2024-12-06
Political parties in Canada invest heavily in advertising to influence voter behavior, yet the effectiveness of these ads remains challenging to quantify. The introduction of the Meta™ Ad Library in 2019 has provided new insights into ad spending and targeting strategies for researchers, offering...
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2022-08-01
In January of 2022, the self entitled #UnitedWeRoll convoy arrived in Ottawa and other locations around Canada to demonstrate against COVID-19 health measures and protest governments in Canada. While the group originated online, the in-person demonstrators commenced a month-long occupation that...
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Unveiling the Veiled: Semiotic Analysis of Symbols and Power Dynamics in the Denver Airport Conspiracy Theories
Download2024-02-26
This capstone project, titled 'Unveiling the Veiled: Semiotic Analysis of Symbols and Power Dynamics in the Denver Airport Conspiracy Theories,' embarks on a thorough examination and undertaking of the public discourse surrounding the Denver International Airport, paying special attention to its...
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Using a Conceptual Framework to Analyse Communicative Interventions that Address Vaccine Hesitancy
Download2021-08-24
Public health organizations are greatly interested in designing effective communication interventions to address vaccine hesitancy (i.e., delay or refusal to vaccinate) because under-immunized populations are more vulnerable to outbreaks of serious contagious diseases, such as measles and, more...