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University of Alberta Libraries Licensed Resources
215
University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Corporate governance--Case studies
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Corporations--Case studies
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Industrial management--Case studies
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Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Coca-Cola Enterprises case study: Marketing alcohol alternatives in the adult soft drink market
2007
Datamonitor
Coca-Cola, PepsiCo and Cadbury Schweppes case study: Adapting product portfolios to the health trend
2006
Datamonitor
Coconut Water Case Study: Responding to consumer health demands with a novel juice product
2010
Datamonitor
Coffeeheaven case study: Growing brand share in the nascent central and Eastern European coffee market
2008
Datamonitor
Coors case study: Making gains in a struggling category
2009
Datamonitor
Copella Fruit Juices Case Study: Managing the transition from family business to mainstream expansion
2009
Datamonitor
Costa Coffee case study: Retaining brand leadership in coffee shops
2008
Datamonitor
Cottonelle for Kids and Kandoo case study: Marketing empowerment products for kids
2006
Datamonitor
Cowshed Case Study: Maintaining a professional and natural skincare brand
2009
Datamonitor
Crabtree & Evelyn Case Study: Retaining a leadership position in natural personal care
2009
Datamonitor
41 - 50 of 215
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