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University of Alberta Libraries Licensed Resources
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University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Corporate governance--Case studies
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Corporations--Case studies
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Industrial management--Case studies
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Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Marks & Spencer Simply Food case study: Remaining at the forefront of premium food retail
2008
Datamonitor
Marmite and Vegemite case study: Capitalizing on the nostalgic appeal of a product to build brand loyalty
2008
Datamonitor
McCain case study: Strategies for boosting sales of frozen food
2006
Datamonitor
McDonald's case study: Beefing up the image of a giant
2006
Datamonitor
Method case study: Making cleaning products aspirational through innovative packaging and marketing
2008
Datamonitor
Minute Maid Case Study: Promoting health to profit from consumer mega-trends
2010
Datamonitor
Monster Energy case study: Building successful brands in the competitive US energy drinks market
2008
Datamonitor
Morrisons Case Study: Revamping the image of a tired brand
2007
Datamonitor
Mother Energy Drink Case Study: Successfully relaunching a product on the brink of failure
2010
Datamonitor
Mr Kipling case study: Refocusing on key trends
2008
Datamonitor
121 - 130 of 215
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