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University of Alberta Libraries Licensed Resources
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University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Corporate governance--Case studies
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Corporations--Case studies
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Industrial management--Case studies
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Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Grey Goose case study: Creating demand in the super-premium category
2006
Datamonitor
GSK Iso-active Toothpaste Case Study: Challenging the toothpaste behemoths with a new ingredient offering
2010
Datamonitor
Gü Chocolate Puds case study: Staying relevant in the premium dessert sector by adapting to consumer needs
2008
Datamonitor
Guinness Case Study: Utilizing a major anniversary to reinvigorate a brand
2009
Datamonitor
Hain Celestial UK Case Study: Responding to consumer demands for healthy and ethically sourced food
2009
Datamonitor
Haribo Case Study: Reinvigorating the sugar confectionery market by focusing on health and comfort trends
2009
Datamonitor
Heinz UK case study: Reinvigorating growth in the canned food sector
2008
Datamonitor
Highland Spring and Volvic case study: Staying ahead in bottled water
2008
Datamonitor
Hotel Chocolat case study: Establishing a market presence with super-premium chocolate
2008
Datamonitor
Ingredient Fortification Case Study: How the addition of ingredients has redefined products within their own categories
2009
Datamonitor
91 - 100 of 215
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