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University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Corporate governance--Case studies
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Industrial management--Case studies
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Item type: Report
Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Skinny Cow Case Study: Marketing affordable indulgences to women
2010
Datamonitor
Skyy Vodka Case Study: Creating differentiation in the premium vodka market
2009
Datamonitor
Smart Balance case study: Building brand share in functional foods
2008
Datamonitor
South Beach Living Case Study: Positioning healthier food as a lifestyle choice
2008
Datamonitor
Sprinkles Case Study: Capitalizing on the comfort trend with an everyday treat offering
2009
Datamonitor
Starbucks case study: Innovating to stay ahead of the game
2006
Datamonitor
Starbucks case study: Strategies for enhancing packaged coffee sales
2007
Datamonitor
Starbucks case study: Utilizing brand assets and capturing consumer trends in the Japanese RTD coffee market
2009
Datamonitor
Stoats Porridge Bars case study: Fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand
2009
Datamonitor
Stonyfield Farm case study: Maintaining growth in the troubled organic food sector
2009
Datamonitor
171 - 180 of 215
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