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University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
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Datamonitor
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Corporate governance--Case studies
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Industrial management--Case studies
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Item type: Report
Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Müller Case Study: Maintaining a leadership position by addressing changing consumer trends
2009
Datamonitor
Nespresso case study: Lifestyle branding in coffee
2007
Datamonitor
Nestle and Cadbury’s dark chocolate case study: Adapting to the growing demand for dark chocolate
2007
Datamonitor
Nestlé Nescafe Charge Case Study: Combining convenient and ethical benefits with packaging innovation
2009
Datamonitor
Nestlé Partners' Blend case study: Developing ethical business practices
2007
Datamonitor
New Covent Garden Food Company case study: Creating and maintaining a premium product that stands out from "me-too" competitors
2008
Datamonitor
Nude and Care skincare case study: Creating high end organic skincare for mainstream markets
2008
Datamonitor
Nudie case study: Utilizing grassroots marketing to help build a brand
2007
Datamonitor
Oasis case study: Using difference in positioning to create a strategic growth opportunity
2008
Datamonitor
Old El Paso Case Study: Addressing the connectivity trend with the meal kit concept
2010
Datamonitor
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