This decommissioned ERA site remains active temporarily to support our final migration steps to https://ualberta.scholaris.ca, ERA's new home. All new collections and items, including Spring 2025 theses, are at that site. For assistance, please contact erahelp@ualberta.ca.
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Skip to Search Results- 1Akkoc, Ali Utku
- 1Al-Haji, Ahmad
- 1Alanis, Ramon
- 1Amerongen, Loretta Mary.
- 1Anderson, Clarence Glen.
- 1Andrews, Julian.
- 4Auditing
- 3Categories
- 3Consolidation and merger of corporations
- 3Consumer behavior.
- 3Corporations. Finance.
- 3Entrepreneurship
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Fall 2017
Trading patterns in US financial markets have undergone significant changes in the past two decades. Using a 21-year (1993-2013) sample of intraday data, this thesis documents the ways in which the size distribution of trades—that is, the distribution of trades based on their dollar value—has...
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Two Essays on Firm's Marketing Strategy: Auction Overlap Decision of Online Auctioneers and Product Positioning of Disadvantaged Firms
DownloadFall 2014
Essay 1: Optimal Seller Strategy in Overlapping Auctions Overlapping auctions for identical products are commonly observed on auction websites. Such an on-line setting for competitive auctions changes the consumers’ bidding behaviours. Bidders are able to forward-look, cross-bid and learn during...
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Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...
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Fall 2024
The prevalence of virtual agents across various sectors has led to the emergence of virtual influencers on social media platforms as computer-generated alternatives to human social media influencers. Virtual influencers are not very different from their human counterparts. On social media...
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What doesn’t kill us makes us stronger: Identity change in a social enterprise facing place-oriented disruption
DownloadFall 2019
In this research, I explore how place-oriented environmental disruptions shape the flow of organizational identity. I studied a social enterprise, Better World (a pseudonym), that faced a place-oriented disruption and fought hard to keep its place. In doing so, the organization emerged as a...