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Corporate governance--Case studies
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Industrial management--Case studies
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Subject: Industrial management--Case studies
Collections: University of Alberta Libraries Licensed Resources/Consumer Published Product Portfolio
Win Sport detergent case study: Finding an innovative niche in an established category
2009
Datamonitor
Wrigley and Trident case study: Exploiting the buoyant chewing gum sector
2006
Datamonitor
Wrigley’s 5 Gum Case Study: Remaining competitive in the gum market through a multi-sensory offering
2009
Datamonitor
Yakult and Activia case study: Launching probiotics in the nascent US market
2008
Datamonitor
Yeo Valley and Rachel's Organic Case Study: Capitalizing on the mainstreaming of organics
2008
Datamonitor
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