Search
Skip to Search Results- 1Barker, Thomas (Supervisor)
- 1Haruvy, Ernan
- 1Ma, Yu
- 1Martin, Jan
- 1Moore, Sarah
- 1Popkowski Leszczyc, Peter
- 2Toolkit for Grant Success
- 2Toolkit for Grant Success/Successful Grants (Toolkit for Grant Success)
- 1Communications and Technology Graduate Program
- 1Communications and Technology Graduate Program/Capping Projects (Communications and Technology)
- 1Graduate and Postdoctoral Studies (GPS), Faculty of
- 1Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
-
2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
-
2015-10-11
SSHRC Awarded IG 2016: The objective of this project is to study and improve fundraising strategies. We will focus on what influences giving, in particular, the impact of involvement with the charity, fundraiser events, and the influence of social media. The proposed research will bridge the gap...
-
Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...