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Two Essays on Firm's Marketing Strategy: Auction Overlap Decision of Online Auctioneers and Product Positioning of Disadvantaged FirmsDownload
Essay 1: Optimal Seller Strategy in Overlapping Auctions Overlapping auctions for identical products are commonly observed on auction websites. Such an on-line setting for competitive auctions changes the consumers’ bidding behaviours. Bidders are able to forward-look, cross-bid and learn during...