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Fall 2022
This study explores the acceptance of wind energy amongst rural landowning farmers in Alberta as they are a demographic that will be directly involved in and affected by wind energy development in the province. This thesis project uses data from an online survey completed by 401 Albertan...
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Competition between Private Label and National Brand for Differentiated Food Category: A Canadian Retail Case
DownloadFall 2013
Retailers in Canada have introduced private labels to gain vertical bargaining power over manufacturers’ national brands and to establish customer loyalty. Product differentiation in quality and increasingly product formulation is an emerging trend for both private labels and national brands in...
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