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- 3Advertising
- 1Consumer behaviour
- 1Culture--Semiotic models
- 1Extrinsic Contingency Focus
- 1Idealized Body Images
- 1Imagery (Psychology)
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Fall 2011
Transformations of the post-Soviet period in Russia affected virtually every sphere of social life. The national mass media market underwent noticeable changes, particularly, the segment of women’s magazines. Two major Soviet women’s magazines Rabotnica ‘woman worker’ and Krest’janka ‘peasant...
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Fall 2009
Using a recently developed measure of extrinsic contingency focus (ECF; Williams, Schimel, Hayes & Martens, 2009), four studies were conducted to examine the relationship between extrinsic contingency focus and the extent to which individuals strive to meet the social ideals shown in advertising...
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