Search

2017-01-01

Goddard, Ellen, Muringai, Violet, Robinson, Amber

In this study, the objective is to identify consumers’ willingness to consume different foods and the factors that could drive their food preferences. One hundred non-academic staff and students at the University of Alberta in Edmonton, Canada participated in the study. Data were collected using...

2019-01-01

Muringai, Violet, Goddard, Ellen

The objective of this report is to provide a literature review on the economic benefits of biodiversity to Canadian producers of cereals, oilseeds and special crops. The review focuses on the economic benefits of biodiversity to crop farmers that are undertaking farm practices that contribute to...

2019-01-01

Muringai, Violet, Goddard, Ellen

Trust is an important element of effective relationships, including business relationships. In agriculture and food, public trust has sometimes been affected by food safety problems and by hesitation or misunderstanding about production practices, including the use of new technologies. In this...

2017-01-01

Goddard, Ellen, Muringai, Violet

Trust and perceptions of fairness in markets have been shown to be important in consumer behavior in different contexts. However, there have not been many studies relating the concept of fairness is supply chains to food purchasing behavior. In this study, we explore the relationships between...

Spring 2016

Muringai, Violet

Consumers’ concerns about animal diseases, production and processing methods could drive their choices of food products. Consumers’ choices of food products will influence their nutritional status. Understanding preferences for food products could inform policy and assist in forecasting future...