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Gow, Gordon (Supervisor)
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Mitok, Jennifer L.
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Behavior change
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Consumer behaviour
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Consumers
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Mobile apps
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Smartphones
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Communications and Technology Graduate Program
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Communications and Technology Graduate Program/Capping Projects (Communications and Technology)
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English
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Report
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Author: Mitok, Jennifer L.
Subject: Mobile apps
How mobile apps are changing consumer behavior: A case of the Alberta Culture events mobile app
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2015-08-24
Mitok, Jennifer L.
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