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Accountability, Exile and Social Media: An Analysis of Contemporary Online Public Shaming Practices and "Cancel Culture"
DownloadFall 2021
What is unique about contemporary online public shaming practices is the potential scope and reach facilitated by social media, where call-outs can go viral and a collective response can be provoked by reaching a massive audience in a short amount of time. Call-outs can at once be ephemeral (they...
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Canadians’ Anti-Masking Attitudes on Twitter During the First Wave of the COVID-19 Pandemic
DownloadFall 2022
Several countries recommended universal masking as a preventive health measure to contain the spread of COVID-19 before public health officials in Canada started endorsing public mask wearing. In the first wave of the COVID-19 pandemic in Canada, public use of face masks was controversial. Many...
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Entitlement, Victimhood, and Hate: A Digital Ethnography of the Canadian Right-Wing Social Media Landscape
DownloadFall 2022
This dissertation is, at its core, an interrogation of white masculinity in Canada’s right-wing spaces. While my interlocutors spent a great deal of time discussing others, namely immigrants, globalist elites, and feminists, through their discourse, they revealed a lot more about themselves and...
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Fall 2019
This dissertation studies efforts by self-declared grassroots groups, organizations, and campaigns that promote Canadian oil through traditional and social media. Since the emergence of the Ethical Oil campaign following the publication of Ethical Oil in 2010, similar groups and organizations...
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Misinformation on Social Media: An Exploratory Sequential Mixed Methods Analysis of Users' Engagement with Religious Misinformation
DownloadSpring 2023
Bangladesh, the world’s fourth-largest Muslim country, has a growing community of social media users. With the increasing social media usage, misinformation emerging from social media also becomes widespread in the country. In particular, religious misinformation has become more commonplace,...
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Spring 2022
This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...
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Rural Chinese Older Adults Use of Social Media as a Learning Tool: Opportunities and Obstacles to Learning
DownloadFall 2023
Because of the development of digital technology, social media is becoming an indispensable software in everyone's mobile phones and computers. The rise of social media has led educators and learners to explore the possibilities of integrating it into the field of learning. Social media's unique...
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Schooled by Scrolling the Trans Mountain Pipeline? Tracing (Anti)colonial Public Pedagogy on Instagram
DownloadFall 2022
In opposition to the Trans Mountain pipeline, overlapping networks of concerned citizens, Indigenous land protectors, and environmental activists have used Instagram to document pipeline construction, policing, and land degradation; teach using infographics; and express solidarity through artwork...
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The Body as Information: An Emergent Theory of Social Positioning and Information Behaviours in a Virtual Diet Community
DownloadFall 2021
The intersection of diet culture with the rise of online communities has led to the rapid growth of virtual diet communities, including the LoseIt community on Reddit. Using a conceptual framework of information behaviours in virtual communities and social positioning theory, this project studied...
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The Community-Based (Virtual) Human-Animal Bond: An Exploration of the TinyKittens Online Community
DownloadFall 2019
Cats are ubiquitous with the internet, yet only a few studies have included both subjects as the focus of their research. The few studies that do include both cats and the internet rarely set out to show the ways in which humans benefit from their involvement with cats on the internet. This...