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Skip to Search Results- 1Anders, Sven (Resource Economics and Environmental Sociology) and An, Henry(Resource Economics and Environmental Sociology)
- 1Argo, Jennifer (Marketing)
- 1Goddard, Ellen (Rural Economy)
- 1Jeff Schimel (Psychology)
- 1Kecinski, Maik (Resource Economics and Environmental Sociology)
- 1Messer, Kent (Applied Economics and Statistics)
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Spring 2010
The UNderstanding Severe Thunderstorms and Alberta Boundary Layer Experiment (UNSTABLE) in July 2008 was a field project to investigate the initiation of thunderstorms in southern Alberta. Special field observations included an enhanced surface network augmented with instrumented vehicles. ...
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Possible thunderstorm modifications caused by the Athabasca oil sands development and the Canadian Shield
DownloadFall 2017
Thunderstorms are common in boreal forest regions and can cause dangerous hazards such as lightning, forest fires, hail, wind, and flooding. Significant research has been conducted to help predict thunderstorms to mitigate or avoid the hazards and damage. The development of thunderstorms...
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Measuring the Impacts of Different Messengers on Consumer Preferences for Products Irrigated with Recycled Water: A Field Experiment
DownloadSpring 2018
This study tests how different messengers - scientists, government agencies, non-profit organizations, and newspapers - influence consumer behaviour. We conducted framed field experiments to compare the effects of these messengers on consumers’ monetary bids on different items produced with...
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Fall 2009
Using a recently developed measure of extrinsic contingency focus (ECF; Williams, Schimel, Hayes & Martens, 2009), four studies were conducted to examine the relationship between extrinsic contingency focus and the extent to which individuals strive to meet the social ideals shown in advertising...
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Fall 2010
This study focuses on the variability of Canadian's value added meat purchase patterns by animal species, by level of processing, by branding and by grocery store chains. The results highlight that meat price, advertising and household socio-demographic characteristics and regional segments are...
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Measuring Consumer Resistance to Innovation in Meat Packaging-Evidence from Choice Experiments
DownloadSpring 2012
In this thesis, consumers’ perceptions and willingness-to-pay for a new packaging technology for beef steaks, vacuum packaging, are measured using real choice experiments and different information scenarios. The findings suggest that information plays an important role in consumers’ attitudes...
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Fall 2010
Small-talk, flattery, teasing, ridicule, threats or insults are part of the daily fabric of consumers’ life. This dissertation is concerned with the way consumers behave toward others depending on how they are treated themselves. ‘Pay-it-forward’ is the notion that a person who is treated well by...