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- 5McMahon, Rob (Supervisor)
- 2Campbell, Katy (Supervisor)
- 2Letourneau, Nicole
- 2Mukherjee, Ayantika
- 1Atley, Aalyssa
- 28Graduate and Postdoctoral Studies (GPS), Faculty of
- 28Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
- 17Communications and Technology Graduate Program
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Fall 2019
This dissertation studies efforts by self-declared grassroots groups, organizations, and campaigns that promote Canadian oil through traditional and social media. Since the emergence of the Ethical Oil campaign following the publication of Ethical Oil in 2010, similar groups and organizations...
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2014
Bridgman, Sarah L., Letourneau, Nicole, Field, Catherine J., Azad, Meghan B., Johnston, David W., Kozyrskyj, Anita L., Kaplan, Bonnie J.
Background Probiotic products that may modify the intestinal microbiota are becoming increasingly available and known to consumers due to their potential to prevent or treat many pediatric health conditions. As scientific knowledge of the health benefits of probiotics increases, it is important...
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Misinformation on Social Media: An Exploratory Sequential Mixed Methods Analysis of Users' Engagement with Religious Misinformation
DownloadSpring 2023
Bangladesh, the world’s fourth-largest Muslim country, has a growing community of social media users. With the increasing social media usage, misinformation emerging from social media also becomes widespread in the country. In particular, religious misinformation has become more commonplace,...
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Fall 2009
Children with autism can have a variety of feeding challenges and there is a paucity of research on the strategies that are effective in addressing these challenges. This study used constructivist grounded theory methodology to determine the process used by mothers to feed their children with...
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2021-06-01
Like moms all over the globe, Edmonton, Alberta moms struggled during the COVID-19 lockdowns for many reasons, including the increased workloads, expectations, and the impacts of the social isolation on their children and themselves. Using a mixed-qualitative approach, this study analyzed...
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2015
Sopcak, Nicolette, Williamson, Deanna L., Letourneau, Nicole, Stewart, Miriam, Kushner, Kaysi, E., Pitre, Nicole Y., Breitkreuz, Rhonda, Rempel, Gwen
We examined first-time fathers’ and mothers’ perspectives about their ideal world of support in the context of dominant social ideology, ethno-cultural ideals, and the pragmatics of their everyday family, workplace, and socioeconomic circumstances during their first 18 months as parents. Twelve...
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Spring 2022
This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...
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Pregnancy and Motherhood: Prejudice, Stereotyping and Discrimination in the Canadian Workplace
DownloadFall 2017
This thesis analyses discrimination against pregnant women and new mothers in Canadian workplaces, and examines how the current legal framework is insufficient to combat harmful stereotypes surrounding motherhood that result in subtle forms of pregnancy discrimination. It argues that the parental...
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Resistance and Membrane Fluidity of Endospores of Clostridium spp. During Pressure-Assisted Thermal Processing in the Presence of Antimicrobials
DownloadSpring 2012
Endospores of Clostridium spp. pose an economic threat to the food industry and put consumers at risk of foodborne illness. An increase in consumer demand for minimally-processed, ready-to-eat products has driven research to examine ways to mitigate current thermal processing severity used to...