Search
Skip to Search Results- 1Campbell, Kathryn J. (Supervisor)
- 1Chen, Shuo
- 1Koo, Thomas K.B.
- 1MacKay, Makenzie
- 1Rempel, Hannah
- 1Shepherd, Vanessa J.
-
Spring 2022
This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...
-
Fall 2018
This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...
-
Fall 2020
Indigenous peoples in northern Canada are already experiencing significant climate change impacts. Young Indigenous people will inherit serious climate effects that threaten their physical and mental health, as well as ancestral traditions. It is these same young people that live in communities...
-
The Minimal-Interactivity Effect: The Role of Thought Speed in the Consumption of Digital Experiences
DownloadFall 2020
In this dissertation, I study the power of minimal interactivity—defined as a single simple action that exercises control during a consumption experience—to affect evaluations and media consumption decisions. I argue that, in contrast to passivity, even when consumers navigate online at low...
-
Spring 2023
The issue of climate change is one that threatens the foundation of human health and existence. As health professionals and leaders, nurses have been trained to advocate for health, communicate risks, and manage complex systems. This makes nurses ideal candidates to raise awareness, educate and...