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Skip to Search Results- 5decision making
- 4marketing
- 2social media
- 1Ecological Systems Theory
- 1autoethnography
- 1brand communication
- 1Campbell, Kathryn J. (Supervisor)
- 1Chen, Shuo
- 1Koo, Thomas K.B.
- 1McMahon, Rob (Supervisor)
- 1Shepherd, Vanessa J.
- 1Thompson, Leanne T.
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Fall 2022
The considerable amount of time typically spent at home in contemporary society underscores the importance of understanding the interaction between occupants and built environments and implementing this knowledge into design practice to ensure occupant satisfaction and adequate building...
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Fall 2023
The ability to adaptively respond to changing environments is a fundamental aspect of intelligent behaviour. From catching a ball in motion to changing one’s mind in the face of new information, adaptation requires several key cognitive mechanisms, such as the flexible integration of sensorimotor...
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Fall 2020
One of the most important responsibilities parents take on is deciding where their children will be schooled. Alberta offers the most choices of schooling types in Canada, including public, separate, charter, private and homeschooling (Bosetti & Gereluk, 2016). Parents engage in information...
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Spring 2022
This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...
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Fall 2018
This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...
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The Minimal-Interactivity Effect: The Role of Thought Speed in the Consumption of Digital Experiences
DownloadFall 2020
In this dissertation, I study the power of minimal interactivity—defined as a single simple action that exercises control during a consumption experience—to affect evaluations and media consumption decisions. I argue that, in contrast to passivity, even when consumers navigate online at low...