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Competition between Private Label and National Brand for Differentiated Food Category: A Canadian Retail Case
DownloadFall 2013
Retailers in Canada have introduced private labels to gain vertical bargaining power over manufacturers’ national brands and to establish customer loyalty. Product differentiation in quality and increasingly product formulation is an emerging trend for both private labels and national brands in...
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Fall 2013
The overall purpose of this dissertation is to identify the demand of fast moving consumer goods (FMCG) and to analyze the issues of brand level competition in FMCG markets product categories at the Canadian retail level. The analysis develops and applies industrial organization and price...