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- 1Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
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Spring 2011
This thesis focuses on Canadian consumers concerns and attitudes towards healthy eating. The analysis is based on two years (2007 and 2008) of the Nielsen Health and Wellness survey data (Nielsen, 2008) and Nielsen Homescan household food purchase data. These datasets are used to investigate,...
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2023-01-02
SSHRC IDG awarded 2023: Currently, it is unclear how managers should respond to positive reviews in order to improve consumer outcomes. We propose that the problem for managers is that management responses do not meet consumer expectations. Thus, we aim to develop and test a model of management...