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Skip to Search Results- 2Certification
- 1Business development plan
- 1Certified paper adoption
- 1Credence attribute
- 1Environmentally friendly paper
- 1Forest stewardship council
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Fall 2009
This research examines consumer preferences for certification of select credence attributes by different certifying agents. Over two separate study periods, groups of Edmonton consumers participated in sessions comprised of three components – a “real” choice experiment, a stated preference...
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Fall 2011
The Forest Stewardship Council (FSC) certifies forests that have been grown in an environmentally and socially responsible manner. It attempts to increase market share for certified paper via a Business Development Plan (BDP). This thesis provides analysis of the FSCs marketing using a survey...