Consumer Preferences and Willingness to Pay for Certification of Eggs

• Author / Creator

  Romanowska, Patrycja Ewelina

• This research examines consumer preferences for certification of select
  credence attributes by different certifying agents. Over two separate study periods,
  groups of Edmonton consumers participated in sessions comprised of three
  components – a “real” choice experiment, a stated preference exercise and a survey
  – designed to elicit willingness to pay for select credence attributes of eggs,
  certification of those attributes and establish attitudes and beliefs that may affect
  preferences. Results indicate that consumer shopping habits, overall trust levels and
  certain demographic characteristics influence the preference for an attribute as well
  as the preference for certification of that attribute. Survey respondents prefer
  certified to uncertified eggs and government is the preferred certifier. Pasteurized
  eggs gained the most from certification. Furthermore, an assessment of respondent
  knowledge about current certification practices indicates that certification schemes
  be accompanied by an adequate education campaign.

• Subjects / Keywords

  • Certification
  • Credence attribute
  • Willingess to pay

• Graduation date

  Fall 2009

• Type of Item

  Thesis

• Degree

  Master's of Science

• DOI

  https://doi.org/10.7939/R3V66Z

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.