Consumer Preferences and Willingness to Pay for Certification of Eggs

  • Author / Creator
    Romanowska, Patrycja Ewelina
  • This research examines consumer preferences for certification of select credence attributes by different certifying agents. Over two separate study periods, groups of Edmonton consumers participated in sessions comprised of three components – a “real” choice experiment, a stated preference exercise and a survey – designed to elicit willingness to pay for select credence attributes of eggs, certification of those attributes and establish attitudes and beliefs that may affect preferences. Results indicate that consumer shopping habits, overall trust levels and certain demographic characteristics influence the preference for an attribute as well as the preference for certification of that attribute. Survey respondents prefer certified to uncertified eggs and government is the preferred certifier. Pasteurized eggs gained the most from certification. Furthermore, an assessment of respondent knowledge about current certification practices indicates that certification schemes be accompanied by an adequate education campaign.

  • Subjects / Keywords
  • Graduation date
    Fall 2009
  • Type of Item
  • Degree
    Master's of Science
  • DOI
  • License
    This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.
  • Language
  • Institution
    University of Alberta
  • Degree level
  • Department
  • Supervisor / co-supervisor and their department(s)
  • Examining committee members and their departments
    • Adamowicz, Vic (Rural Economy)
    • Renema, Rob (Agricultural Food and Nutritional Science)