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- 1Bower, Archibald C.
- 1Clark, Elaine Veronica.
- 1Crumley, Ellen T.
- 1Gagliardi, Emilio
- 1Ige, Abiodun Fiwajoye
- 1Kass, Heidi.
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Spring 2019
Paper 1 Although recent scholarship had faulted the constraining views of prior categories studies, there is no systematic theoretical analysis of how category membership influences the actions and reactions of categorized firms and their audiences. While previous arguments suggested that...
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