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Author: Ying, Xiongwei
Subject: Differentiation
Departments: Department of Resource Economics and Environmental Sociology
Collections: Graduate and Postdoctoral Studies (GPS), Faculty of
Collections: Graduate and Postdoctoral Studies (GPS), Faculty of /Theses and Dissertations
Supervisors: Anders, Sven (Resource Economics and Environmental Sociology)
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Competition between Private Label and National Brand for Differentiated Food Category: A Canadian Retail Case
DownloadFall 2013
Retailers in Canada have introduced private labels to gain vertical bargaining power over manufacturers’ national brands and to establish customer loyalty. Product differentiation in quality and increasingly product formulation is an emerging trend for both private labels and national brands in...
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