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2018-02-01
SSHRC IDG Awarded 2018. This study aims to answer the question: ‘How has the illicit introduction of opioid fentanyl and its ‘analogues’ such as carfentanyl, altered life in Alberta’s prisons? In Canada's opioid crisis, prisons end up housing a disproportionate number of the marginalized and...
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2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
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2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...