Emerging social media platforms for marketing small businesses: A study of Snapchat adoption in Edmonton, Alberta

• Author(s) / Creator(s)

  • Prevatt, Chardelle

• Date created

  2016-03-16

• Subjects / Keywords

  • Diffusion of innovations
  • Small businesses
  • Mobile technology
  • Emerging social media
  • Social media marketing
  • Snapchat

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/R3CZ2P

• License

  Attribution-NonCommercial-NoDerivatives 4.0 International