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Green mining: energy consumption of advertisement blocking methods
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- Author(s) / Creator(s)
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Extending battery life on mobile devices has become an important topic recently due to the increasing frequency of smartphone adoption. A primary component of smart phone energy consumption is the apps that run on these devices. Many apps have embedded advertising and web browser apps will show ads that are embedded on webpages. Other researchers have found that advertising libraries and advertisements tend to increase power usage. But is the converse true? If we use advertisement blocking software will we consume less energy, or will the overhead of ad-blocking consume more energy?
This study seeks to determine the effects of advertisements on energy consumption, and the effects of attempts to block the advertisements. We compared different methods of blocking advertisements on an Android mobile phone platform and compared the power efficiency of these methods. We found many cases where ad-blocking software or methods resulted in increased power use. -
- Date created
- 2014
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- Subjects / Keywords
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- Type of Item
- Conference/Workshop Presentation
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- License
- Attribution 4.0 International