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Canadian Consumers’ Preferences for Food Products Produced By Novel Technologies

  • Author / Creator
    Hosseini Matin, Anahita
  • This research examines the applications of novel technologies (nanotechnology and genomics) and the public’s purchasing intentions in the Canadian food industry (national online surveys). Canadian consumers’ preferences and their willingness to pay for four hypothetical products treated with two novel technologies are examined: juice produced with two nanotechnology applications, pork chops and steak which are produced from pigs and cattle bred using genomic information. The respondents were asked to answer a series of stated preference questions to determine their preferences for a specific product produced by means of either of the novel technologies. The choice experiment analysis suggests that a Canadian representative consumer chooses the attributes of higher functionality in the products (e.g. nutrition enhancement, UV-light protection bottle, less disease susceptibility, more feed efficiency) with no novel technology involved. Socio-demographic variables such as trust, levels of education and income, self-assessed extent of knowledge about scientific developments, belief in science and technology advances, having children under 18 in the household, familiarity with nanotechnology prior to survey, and pro-animal welfare attitudes also affect consumers’ preferences regarding the livestock products and their production technologies.

  • Subjects / Keywords
  • Graduation date
    2014-11
  • Type of Item
    Thesis
  • Degree
    Master of Science
  • DOI
    https://doi.org/10.7939/R38Q3Q
  • License
    This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.
  • Language
    English
  • Institution
    University of Alberta
  • Degree level
    Master's
  • Department
    • Department of Resource Economics and Environmental Sociology
  • Specialization
    • Agricultural and Resource Economics
  • Supervisor / co-supervisor and their department(s)
    • Ellen Goddard (Resource Economics and Environmental Sociology)
  • Examining committee members and their departments
    • Graham Plastow (Agricultural, Food and Nutritional Science)
    • Vic Adamowicz (Resource Economics and Environmental Sociology)