Reflecting on Grey Horizon: a 5-Year Retrospective of a Grey Literature Current Awareness Tool in Cancer Care

• Author(s) / Creator(s)

  • Lin, Yongtao
  • Vaska, Marcus

• INTRODUCTION/BACKGROUND
  A subject-based blog created by two cancer librarians to disseminate grey literature to a specific research community
  Launched in April 2012 to facilitate current awareness efforts
  Almost 3000 posts were accessed globally over the past 5 years
  Traditional audience measurement no longer applies to social media platforms
  OBJECTIVES OF THE STUDY
  To understand online user behaviours enabled by social media
  To explore effective social medial metrics from the lens of integrated marketing communications
  To identify gaps both from content and structure

• Date created

  2017-05-04

• Subjects / Keywords

  • Grey Literature - Health Sciences
  • Cancer Information - Current Awareness

• Type of Item

  Conference/Workshop Poster

• DOI

  https://doi.org/10.7939/R35H7C58W

• License

  Attribution-NonCommercial-NoDerivatives 4.0 International