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Reflecting on Grey Horizon: a 5-Year Retrospective of a Grey Literature Current Awareness Tool in Cancer Care
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- Author(s) / Creator(s)
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INTRODUCTION/BACKGROUND A subject-based blog created by two cancer librarians to disseminate grey literature to a specific research community Launched in April 2012 to facilitate current awareness efforts Almost 3000 posts were accessed globally over the past 5 years Traditional audience measurement no longer applies to social media platforms OBJECTIVES OF THE STUDY To understand online user behaviours enabled by social media To explore effective social medial metrics from the lens of integrated marketing communications To identify gaps both from content and structure
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- Date created
- 2017-05-04
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- Subjects / Keywords
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- Type of Item
- Conference Poster