Persuasively architecting e-commerce experiences: Context effect and extremeness aversion in online product catalog design

• Author(s) / Creator(s)

  • Wiebe, Joanna

• Date created

  2010-08-26

• Subjects / Keywords

  • A/B test
  • Interaction design
  • Contrast effect
  • Website optimization
  • Product catalogue page

• Type of Item

  Report

• DOI

  https://doi.org/10.7939/R3H12VB3W

• License

  Attribution-NonCommercial 3.0 International