The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance

• Author / Creator

  Kulchitsky, Jack D.

• Subjects / Keywords

  • Information technology
  • Marketing channels

• Graduation date

  1997

• Type of Item

  Thesis

• Degree

  Doctor of Philosophy

• DOI

  https://doi.org/10.7939/R36H4D208

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.