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PROMOTION OF ECOTOURISM PRINCIPLES BY WHALE-WATCHING COMPANIES’ MARKETING EFFORTS

  • Author(s) / Creator(s)
  • For the whale-watching industry to be managed according to ecotourism principles, it should focus
    on nature-based attractions, provide environmental education, and promote environmental, economic,
    and social sustainability. Using 62 whale-watching brochures from 1998, 2005, and 2010, the
    study analyzed how whale-watching companies on Vancouver Island, Canada, marketed their businesses
    in line with these three ecotourism principles. The results suggest that Vancouver Island
    whale-watching companies promote most ecotourism principles, primarily those orientated to naturebased
    attractions and environmental education, but more attention could be paid to sustainability.
    The total number of environmental education activities and environmental sustainability initiatives
    increased over time, but most individual variables addressing the ecotourism principles did not
    change over time.

  • Date created
    2012-01-01
  • Subjects / Keywords
  • Type of Item
    Article (Published)
  • DOI
    https://doi.org/10.7939/r3-ynv1-ac06
  • License
    Attribution-NonCommercial 4.0 International
  • Language
  • Citation for previous publication
    • Tiitmamer Kur, N. & G. Hvenegaard. 2012. Promotion of ecotourism principles by whale watching companies’ marketing efforts. Tourism in Marine Environments 8(3): 145-151.