Arthur's Agendas: An Aardvark Avatar Edutains

• Author(s) / Creator(s)

  • Mackey, Margaret

• Mackey discusses the impact of television on young viewers by tracing Arthur the Aardvark's transformation--and influence on children--from a literary creation to the popular hero of a daily TV show and a Web page to an ActiMate doll.

• Date created

  2000

• Subjects / Keywords

  • Television programs
  • Childrens literature
  • Culture

• Type of Item

  Article (Published)

• DOI

  https://doi.org/10.7939/R31G0J755

• License

  © 2000 Margaret Mackey et al. This version of this article is open access and can be downloaded and shared. The original author(s) and source must be cited.