Arthur's Agendas: An Aardvark Avatar Edutains

  • Author(s) / Creator(s)
  • Mackey discusses the impact of television on young viewers by tracing Arthur the Aardvark's transformation--and influence on children--from a literary creation to the popular hero of a daily TV show and a Web page to an ActiMate doll.

  • Date created
  • Subjects / Keywords
  • Type of Item
    Article (Published)
  • DOI
  • License
    © 2000 Margaret Mackey et al. This version of this article is open access and can be downloaded and shared. The original author(s) and source must be cited.
  • Language
  • Citation for previous publication
    • Mackey, M., (2000). Arthur's Agendas: An Aardvark Avatar Edutains. Bookbird: A Journal of International Children's Literature , 38(1), 37-40.