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Zooming in on 'Zoom fatigue' through a MRT lens
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- Author(s) / Creator(s)
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This case study explores what Media Richness Theory (Daft and Lengel, 1986) may offer as a theory to explain employee “Zoom fatigue” during COVID-19 and also examines potential fatigue-related gender differences that may affect our understanding of the theory. This project sought experiences from participants in two focus groups, conducted online, using questions based on an MRT framework and an adapted 15-point Zoom Exhaustion & Fatigue Scale. Data was assessed using narrative analysis to determine content themes. This qualitative study revealed that people want media choice to be intentional and align with communications complexity with failure in these areas potentially resulting in fatigue, disengagement and ineffectiveness, which aligns with MRT. The results also indicate that MRT has numerous shortcomings, including failing to account for gender differences, preferences and complex media which can lead to nonverbal overload, all factors that can contribute to employee fatigue when using video conferencing.
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- Date created
- 2023-07-25
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- Type of Item
- Research Material