Closing the Gap with Balanced Content Strategies on Environmental Topics

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  • This research project examines the major ideological stances on coal mining in Alberta, and how content can be structured to promote discourse across groups with opposing beliefs. Through this examination, it becomes possible to understand how and why articles may be more frequently promoted by opposing news outlets. Having this understanding makes it easier to learn how environmental information may be more consistently published across the Canadian news media landscape. This research project is concerned with the following research question, ‘What ideological and environmental characteristics exist in the content of Bob Weber’s article on the 2020 UCP decision to rescind the 1976 Coal Policy?’ The goal of this research project is to deeply analyze the content within this selected article, and identify content strategies that create a more balanced presentation of different views. (As cited in introduction.)

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    Attribution-NonCommercial 4.0 International