ERA

Download the full-sized PDF of Consumer Awareness of and Preferences for Bio-active Lipid Enhanced BeefDownload the full-sized PDF

Analytics

Share

Permanent link (DOI): https://doi.org/10.7939/R3MC8RK5D

Download

Export to: EndNote  |  Zotero  |  Mendeley

Communities

This file is in the following communities:

Resource Economics and Environmental Sociology, Department of

Collections

This file is in the following collections:

Project Reports (Resource Economics & Environmental Sociology)

Consumer Awareness of and Preferences for Bio-active Lipid Enhanced Beef Open Access

Descriptions

Author or creator
Cash, Sean B.
Kingston-Riechers, JoAnn
Peng, Yanning
McCann-Hiltz, Diane
Ding, Yulian
Beaunom, Wendy
Additional contributors
Subject/Keyword
consumer behaviour
demand for novel food
functional foods
Type of item
Report
Language
English
Place
Time
Description
This study investigates consumer attitudes toward functional foods in the context of CLA-enhanced beef products. The objectives of this study were to identify the following issues: 1) consumer awareness and attitudes towards nutrition, functional foods, and other emerging factors; 2) consumers' major health concerns; 3) consumers' beef consumption patterns; 4) the importance of health information and food labeling in affecting consumer purchasing decisions; 5) consumer attitudes, acceptance, and willingness to pay for CLA-enriched beef products; 6) and consumers' demographic information. \"Choice experiment\" survey design methodology was used to collect the data. Choice experiments have become an important and recognized tool in marketing and non-market valuation research, and have several advantages over other research designs. The main advantage of choice experimentation is that it allows the analyst to separately identify the value of an individual attribute of a good. In this study, we utilized several small touch-screen computers that allowed us to bring our computer-based choice experiment study to eigh supermarkets in four cities across Canada. 800 self-identified beef consumers participated in the survey. Key results include the following: i) Consumers think that food choices are important for preventing chronic disease and they are least concerned about the use of functional foods for disease prevention or health promotion; ii) The awareness of CLA is relatively low compared to Omega-3 and other nutrients and fats in foods; iii) In relation to meat with regular CLA content, respondents would pay $2.51/kg more and $2.74/kg more for meat with a CLA enhanced label and a CLA enriched label, respectively; iv) The consumer target segment for CLA enriched beef products can be characterized as health conscious consumers who are already familiar with CLA.
Date created
2007
DOI
doi:10.7939/R3MC8RK5D
License information
Creative Commons Attribution-Non-Commercial-No Derivatives 3.0 Unported
Rights

Citation for previous publication

Source
Link to related item

File Details

Date Uploaded
Date Modified
2014-04-24T22:28:25.629+00:00
Audit Status
Audits have not yet been run on this file.
Characterization
File format: pdf (Portable Document Format)
Mime type: application/pdf
File size: 1808083
Last modified: 2015:10:12 18:04:54-06:00
Filename: PR 07_05.PDF
Original checksum: 4e8cc8d16ad042a4eee32cee1fe585ff
Well formed: true
Valid: true
File title: Final CLA Beef Survey Report Aug07.pdf
File title: Rural Economy
File author: James H. Copeland
Page count: 101
Activity of users you follow
User Activity Date