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Successful Grants (Toolkit for Grant Success)
Items in this Collection
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2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
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2015-10-11
SSHRC Awarded IG 2016: The objective of this project is to study and improve fundraising strategies. We will focus on what influences giving, in particular, the impact of involvement with the charity, fundraiser events, and the influence of social media. The proposed research will bridge the gap...