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- 1Destination Marketing Organizations
- 1Event Legacy
- 1Event Levergaing
- 1Mega sport event
- 1Olympic Games
- 1Olympic Legacy
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Spring 2015
This study explored the conceptualization of Olympic legacy in Vancouver— host of the XXI Winter Olympic Games. More specifically, this project examined event proponents’ views on legacy at the time of the Olympic bid. A media frames analysis of local mainstream newspapers in Vancouver was...
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