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Athlete perceptions of recruitment strategies in Canadian men’s basketball: A marketing perspective
DownloadFall 2017
Research into student-athlete recruitment has been focused primarily on identifying the most influential factors that contribute to the college choice decision. The impact of the head coach has been recognized as the most significant factor, and the nature of their influence is the primary point...
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Fall 2014
Introduction: High school swimming in Alberta is characterized by an emphasis on participation and inclusion regardless of ability level or competitive aspirations. For many students, this is their first meaningful exposure to the sport. The purpose of this study was to explore the potential of...