This decommissioned ERA site remains active temporarily to support our final migration steps to https://ualberta.scholaris.ca, ERA's new home. All new collections and items, including Spring 2025 theses, are at that site. For assistance, please contact erahelp@ualberta.ca.
Search
Skip to Search Results- 1Advertising
- 1Consumer behaviour
- 1Extrinsic Contingency Focus
- 1Idealized Body Images
- 1Media
- 1Self-Esteem
-
Spring 2019
Terror management theory proposes that the awareness of death conflicts with our desperate desire to live and that humans have attempted to resolve the problem of death by inventing and sustaining cultural worldviews that provide hope for literal or symbolic immortality. The present studies focus...
-
Fall 2009
Using a recently developed measure of extrinsic contingency focus (ECF; Williams, Schimel, Hayes & Martens, 2009), four studies were conducted to examine the relationship between extrinsic contingency focus and the extent to which individuals strive to meet the social ideals shown in advertising...