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Navigating Uncertainty: Harnessing Social Identity Rhetoric for Effective Change Leadership
DownloadSpring 2024
Leadership is a crucial force in shaping group identity and initiating collective changes within groups, particularly during times of uncertainty. The use of affirmations in rhetoric to convey a clear group identity that reduces uncertain feelings can garner more support for leaders when group...
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Fall 2022
Group members prefer leaders who are prototypical of their group and adopt a democratic (vs. autocratic) leadership style (Hogg & van Knippenberg, 2003; Lippitt and White, 1943). However, feelings of uncertainty can weaken these preferences and increase support for non-prototypical and autocratic...