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Divide and Conquer: Effects of Highlighting Sub-Group Divisions on Leader Support from the Majority
DownloadSpring 2021
All groups have prototypes, “fuzzy sets” of attributes that define the group’s identity. These prototypes are dynamic, creating opportunities for leaders to promote versions of the group prototype that fit their vision for this group’s future. Previous studies have suggested leaders can use...
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Navigating Uncertainty: Harnessing Social Identity Rhetoric for Effective Change Leadership
DownloadSpring 2024
Leadership is a crucial force in shaping group identity and initiating collective changes within groups, particularly during times of uncertainty. The use of affirmations in rhetoric to convey a clear group identity that reduces uncertain feelings can garner more support for leaders when group...
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Fall 2022
Group members prefer leaders who are prototypical of their group and adopt a democratic (vs. autocratic) leadership style (Hogg & van Knippenberg, 2003; Lippitt and White, 1943). However, feelings of uncertainty can weaken these preferences and increase support for non-prototypical and autocratic...