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What Language Reflects and Predicts in the Consumption of Cuteness and Foreign Entertainment
DownloadFall 2022
Language is ubiquitous and impactful in the marketplace, constantly being generated and consumed in speech, text, word of mouth (WOM), and online exchanges (Berger, 2014; Berger, Packard, et al., 2022; Moore & Lafreniere, 2020). For example, the choice of words, concreteness of language, and...
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