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Spring 2017
A large body of research confirms that self-affirmation reduces defensive reactions to self-threats. Self-affirmation buffers against threats to the self by bolstering perceptions of the self as moral and good, thereby serving to restore global self-integrity. However, recent research shows...
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Fall 2010
In two essays I investigate two antecedents of self-concept change in consumers: Threats to the self and the activated self-construal and its effect on goal conflict resolution. In the first essay, I explore identity strictly as consumers define themselves in terms of the possessions with which...
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