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A Comparative Analysis of Consumer Attitudes Towards Food Safety, Animal Testing and Traceability in the Meat Industry: Japan and Canada
DownloadFall 2010
In this research consumers’ attitudes towards general food safety and their perceptions of the safety of beef in Japan and Canada are examined. Risk perceptions, the willingness to pay for beef traceability from farm to final consumer and the willingness to pay for animal testing for bovine...
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