Search
Skip to Search Results
Filter
Subject / Keyword
Languages
Author / Creator / Contributor
Year
Collections
Item type
-
The relationship between implicit and explicit believability of exercise-related messages and intentions
The relationship between implicit and explicit believability of exercise-related messages and intentions
Download2011-01-01
Berry, Tanya R., Jones, Kelvin E., McLeod, Nicole C., Spence, John C.
Abstract: Objective: This research explored whether implicit or explicit believability of exercise advertising predicted attitudes and intentions. It was hypothesized that implicit believability would be a stronger predictor of attitudes than explicit believability and that implicit believability...
1 - 1 of 1