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- 1Antecedent Volition
- 1Choice Set Formation
- 1Context-dependent Choice
- 1Goal-based Choice
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Fall 2013
Antecedent volition, such as participation strategies, goals, mindsets and information processing modes, has been shown to influence consumer evaluative processes and choice in consumer behavior literature. However, these forms of pre-evaluation volition have been ignored in the quantitative...
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