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- 1Business development plan
- 1Certification
- 1Certified paper adoption
- 1Environmentally friendly paper
- 1Forest stewardship council
- 1Forests
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Fall 2011
The Forest Stewardship Council (FSC) certifies forests that have been grown in an environmentally and socially responsible manner. It attempts to increase market share for certified paper via a Business Development Plan (BDP). This thesis provides analysis of the FSCs marketing using a survey...
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